Growing relationships with investors lead to more profitable and liquid investments.  But in the Covid-19 era, how can new relationships be established and current relationships flourish? Companies are now more than ever challenged to keep attracting a new audience without neglecting their current base, and at the same time keeping everybody up to date on new developments and events.

Out with the Old

Prior to Covid-19, both deal and non-deal roadshows were the chosen method of Wall Street to attract, solicit, and keep new investors to a particular security.